From Roadmap to Reality: Strategic Decisions for a Purpose-Driven Cardano
Governance Support
From Roadmap to Reality: Strategic Decisions for a Purpose-Driven Cardano
Governance Support
Problem Statement
In one of his recent vision statements, Charles Hoskinson said that by 2030 billions of people will be on Cardano. There are closer to 3.58M holders today. The Cardano Roadmap put forward by IOHK and then validated by the product committee is, by design, a primarily technical document–it addresses improvements to the Cardano sandbox, but not why they are valuable to specific partners or use cases (beyond, for example, making Cardano able to support AI implementations). The Cardano goals issued from the same committee are closer to what would be required to get us from “now” to “then”, but they still remain very vague because they are intended to be a series of questions that will be consulted on and voted on by the community through vision statement sessions. But even a brilliant and inspiring vision is just a hallucination without a clear path to accomplish it–not just technical development, but research and analyses of capabilities, value propositions, markets, and competitors. Bridging the gap between present reality and future hopes is the work of an ecosystem strategy, and since we are well-behind on the schedule set in 2024, we need to make sure the community is aware, educated, and has time to reflect in order to create the collective vision.
Problem Statement
In one of his recent vision statements, Charles Hoskinson said that by 2030 billions of people will be on Cardano. There are closer to 3.58M holders today. The Cardano Roadmap put forward by IOHK and then validated by the product committee is, by design, a primarily technical document–it addresses improvements to the Cardano sandbox, but not why they are valuable to specific partners or use cases (beyond, for example, making Cardano able to support AI implementations). The Cardano goals issued from the same committee are closer to what would be required to get us from “now” to “then”, but they still remain very vague because they are intended to be a series of questions that will be consulted on and voted on by the community through vision statement sessions. But even a brilliant and inspiring vision is just a hallucination without a clear path to accomplish it–not just technical development, but research and analyses of capabilities, value propositions, markets, and competitors. Bridging the gap between present reality and future hopes is the work of an ecosystem strategy, and since we are well-behind on the schedule set in 2024, we need to make sure the community is aware, educated, and has time to reflect in order to create the collective vision.
Problem Statement
In one of his recent vision statements, Charles Hoskinson said that by 2030 billions of people will be on Cardano. There are closer to 3.58M holders today. The Cardano Roadmap put forward by IOHK and then validated by the product committee is, by design, a primarily technical document–it addresses improvements to the Cardano sandbox, but not why they are valuable to specific partners or use cases (beyond, for example, making Cardano able to support AI implementations). The Cardano goals issued from the same committee are closer to what would be required to get us from “now” to “then”, but they still remain very vague because they are intended to be a series of questions that will be consulted on and voted on by the community through vision statement sessions. But even a brilliant and inspiring vision is just a hallucination without a clear path to accomplish it–not just technical development, but research and analyses of capabilities, value propositions, markets, and competitors. Bridging the gap between present reality and future hopes is the work of an ecosystem strategy, and since we are well-behind on the schedule set in 2024, we need to make sure the community is aware, educated, and has time to reflect in order to create the collective vision.
Proposal Benefit
Having knowledge of the different decisions that should be made in order to differentiate and align the Cardano ecosystem to a purpose, one or more markets, specific narratives and missions, and ultimately deliver a certain impact on the community.
Proposal Benefit
Having knowledge of the different decisions that should be made in order to differentiate and align the Cardano ecosystem to a purpose, one or more markets, specific narratives and missions, and ultimately deliver a certain impact on the community.
Proposal Benefit
Having knowledge of the different decisions that should be made in order to differentiate and align the Cardano ecosystem to a purpose, one or more markets, specific narratives and missions, and ultimately deliver a certain impact on the community.
Accomplished Vision
the form of an accomplished vision will allow the community to make meaningful choices, contribute directly to the growth of the ecosystem, and understand their part in the fulfillment of the collective vision.
Accomplished Vision
the form of an accomplished vision will allow the community to make meaningful choices, contribute directly to the growth of the ecosystem, and understand their part in the fulfillment of the collective vision.
Accomplished Vision
the form of an accomplished vision will allow the community to make meaningful choices, contribute directly to the growth of the ecosystem, and understand their part in the fulfillment of the collective vision.
Resilient
It will also make the ecosystem more resilient to change, as it will create a flexible but robust framework that can be used to determine pivots, new programs, and when and where to expend resources and win.
Resilient
It will also make the ecosystem more resilient to change, as it will create a flexible but robust framework that can be used to determine pivots, new programs, and when and where to expend resources and win.
Our Proposal Supports the Product Roadmap
This proposal should allow the community to fulfill the role of the “business” in a business/operations/finance, product/engineering, and marketing/sales setup. As stated in the product roadmap, “Finally, building a strong and supportive community is crucial for long-term success.”
Our Proposal Supports the Product Roadmap
This proposal should allow the community to fulfill the role of the “business” in a business/operations/finance, product/engineering, and marketing/sales setup. As stated in the product roadmap, “Finally, building a strong and supportive community is crucial for long-term success.”
Our Proposal Supports the Product Roadmap
This proposal should allow the community to fulfill the role of the “business” in a business/operations/finance, product/engineering, and marketing/sales setup. As stated in the product roadmap, “Finally, building a strong and supportive community is crucial for long-term success.”
Develop Unified Onboarding Processes
Create standardized onboarding materials and tutorials to guide new users through the ecosystem.
Develop Unified Onboarding Processes
Create standardized onboarding materials and tutorials to guide new users through the ecosystem.
Develop Unified Onboarding Processes
Create standardized onboarding materials and tutorials to guide new users through the ecosystem.
Launch Targeted Marketing Campaigns
Implement data-driven campaigns to reach potential users across various demographics and regions.
Launch Targeted Marketing Campaigns
Implement data-driven campaigns to reach potential users across various demographics and regions.
Launch Targeted Marketing Campaigns
Implement data-driven campaigns to reach potential users across various demographics and regions.
Facilitate Cross-Project Collaborations
Organize events and workshops to encourage partnerships among projects, enhancing user experiences.
Facilitate Cross-Project Collaborations
Organize events and workshops to encourage partnerships among projects, enhancing user experiences.
Facilitate Cross-Project Collaborations
Organize events and workshops to encourage partnerships among projects, enhancing user experiences.
Establish Community Engagement Programs
Initiate ambassador programs and community events to foster a sense of belonging and active participation.
Establish Community Engagement Programs
Initiate ambassador programs and community events to foster a sense of belonging and active participation.
Establish Community Engagement Programs
Initiate ambassador programs and community events to foster a sense of belonging and active participation.
TVL Increasing
Moreover, the Messari Q4 2023 report highlights a 166% quarter-over-quarter increase in Cardano's Total Value Locked (TVL), indicating growing developer activity and ecosystem engagement.
TVL Increasing
Moreover, the Messari Q4 2023 report highlights a 166% quarter-over-quarter increase in Cardano's Total Value Locked (TVL), indicating growing developer activity and ecosystem engagement.
Proposal Description
Strategy is the process of making choices, each of which should make Cardano different and unique from competing ecosystems and also align its members to the defined purpose. In a decentralized ecosystem, it does not need to be restrictive, but it can be a powerful tool in prioritizing, enabling, and benefiting from core activities that create value for the ecosystem as a whole.
To that end, we propose to launch a 12 month ecosystem education program that will create and make available materials to the community on how ecosystems succeed or fail, from the basics (the goal of any ecosystem is to capture value and grow) to advanced topics like success metrics, funding allocation methods, and benchmarks from other ecosystems.
In particular, we will touch on twelve key themes over the course of the program:
A. Ecosystem purpose, impact, and how that compares to large corporations
B. Narratives and Industries, incl. Web3 vs Real World oriented ecosystems
C. Ecosystem Missions, project categories, and types of communities
D. Enterprise, Corporate, Government, Retail and NGO applications
E. Vision statements, futurism, and storytelling
F. Big Hairy Audacious Goals and how to prove hype is real
G. Community Values that matter, social behavior, and regulations
H. Recruiting developers and projects from Web2 and other chains
I. Acquiring users, onboarding users to ecosystems, and ecosystem journeys
J. Better metrics for growth and impact: beyond TPS and TVL
K. Events, marketing, KOLs, and incentives
L. Funding allocation methods (including and beyond grants)
(we think the above are important, but we’re open to changing the order or adding key
points upon community consultation)
Each month, our team will conduct research, produce a webinar and short content around the central theme. We will also present the materials in any of the community groups that are interested in hosting us (budget permitting) or empower others to do so within their communities. The goal will be that, each month, the community will be exposed to different topics, research, and choices that Cardano could make to become more aligned and competitive in different areas of specialization.
By the end of the project, members of the Cardano community should be well equipped to participate in serious discussions about the ecosystem’s strategy and be able to apply critical thought to future budgets, roadmaps, and projects within Cardano.
Proposal Description
Strategy is the process of making choices, each of which should make Cardano different and unique from competing ecosystems and also align its members to the defined purpose. In a decentralized ecosystem, it does not need to be restrictive, but it can be a powerful tool in prioritizing, enabling, and benefiting from core activities that create value for the ecosystem as a whole.
To that end, we propose to launch a 12 month ecosystem education program that will create and make available materials to the community on how ecosystems succeed or fail, from the basics (the goal of any ecosystem is to capture value and grow) to advanced topics like success metrics, funding allocation methods, and benchmarks from other ecosystems.
In particular, we will touch on twelve key themes over the course of the program:
A. Ecosystem purpose, impact, and how that compares to large corporations
B. Narratives and Industries, incl. Web3 vs Real World oriented ecosystems
C. Ecosystem Missions, project categories, and types of communities
D. Enterprise, Corporate, Government, Retail and NGO applications
E. Vision statements, futurism, and storytelling
F. Big Hairy Audacious Goals and how to prove hype is real
G. Community Values that matter, social behavior, and regulations
H. Recruiting developers and projects from Web2 and other chains
I. Acquiring users, onboarding users to ecosystems, and ecosystem journeys
J. Better metrics for growth and impact: beyond TPS and TVL
K. Events, marketing, KOLs, and incentives
L. Funding allocation methods (including and beyond grants)
(we think the above are important, but we’re open to changing the order or adding key
points upon community consultation)
Each month, our team will conduct research, produce a webinar and short content around the central theme. We will also present the materials in any of the community groups that are interested in hosting us (budget permitting) or empower others to do so within their communities. The goal will be that, each month, the community will be exposed to different topics, research, and choices that Cardano could make to become more aligned and competitive in different areas of specialization.
By the end of the project, members of the Cardano community should be well equipped to participate in serious discussions about the ecosystem’s strategy and be able to apply critical thought to future budgets, roadmaps, and projects within Cardano.
No Dependencies
No Dependencies
No Dependencies
There should be a core educational session each month, and we’d love to break that into modules and include it on the Cardano Academy’s page so there is a long-lasting place where the information can be made available to current and future community members, but we can also host it ourselves.
There should be a core educational session each month, and we’d love to break that into modules and include it on the Cardano Academy’s page so there is a long-lasting place where the information can be made available to current and future community members, but we can also host it ourselves.
There should be a core educational session each month, and we’d love to break that into modules and include it on the Cardano Academy’s page so there is a long-lasting place where the information can be made available to current and future community members, but we can also host it ourselves.
We would also love to work with the various community groups within Cardano–our materials are not intended to push a point of view, but to put information and choices in front of the community so that they can determine the direction of the ecosystem.
We would also love to work with the various community groups within Cardano–our materials are not intended to push a point of view, but to put information and choices in front of the community so that they can determine the direction of the ecosystem.
We would also love to work with the various community groups within Cardano–our materials are not intended to push a point of view, but to put information and choices in front of the community so that they can determine the direction of the ecosystem.
Finally and most importantly, we hope to coordinate this project with the product committee or other relevant bodies so that key decisions and topics are covered by the materials, and also so that if the community is able to achieve consensus around certain key decisions, those decisions are reflected in draft vision and strategy statements.
Finally and most importantly, we hope to coordinate this project with the product committee or other relevant bodies so that key decisions and topics are covered by the materials, and also so that if the community is able to achieve consensus around certain key decisions, those decisions are reflected in draft vision and strategy statements.
Finally and most importantly, we hope to coordinate this project with the product committee or other relevant bodies so that key decisions and topics are covered by the materials, and also so that if the community is able to achieve consensus around certain key decisions, those decisions are reflected in draft vision and strategy statements.
If we can’t store the materials and resources on the Cardano Academy, we will maintain a repository of the information and host the videos on our youtube channel until a longer term hosting solution can be determined.
If we can’t store the materials and resources on the Cardano Academy, we will maintain a repository of the information and host the videos on our youtube channel until a longer term hosting solution can be determined.
If we can’t store the materials and resources on the Cardano Academy, we will maintain a repository of the information and host the videos on our youtube channel until a longer term hosting solution can be determined.
Deliverables
Every month, we will deliver:
1. A research report on the theme of the month
2. A webinar or recorded session discussing the theme and case studies of interest
3. Short content on key aspects of the monthly theme
4. Handouts, worksheets, quizzes, and lists of markets, industries, narratives, or other choices that might be pushed forward by the community
5. Presentations and Q&A sessions (30-60 minutes each or as requested by the group) conducted in up to (4) community calls, including Intersect, regional groups, town halls, Cardano events, or events we host and open up to others
Deliverables
Every month, we will deliver:
1. A research report on the theme of the month
2. A webinar or recorded session discussing the theme and case studies of interest
3. Short content on key aspects of the monthly theme
4. Handouts, worksheets, quizzes, and lists of markets, industries, narratives, or other choices that might be pushed forward by the community
5. Presentations and Q&A sessions (30-60 minutes each or as requested by the group) conducted in up to (4) community calls, including Intersect, regional groups, town halls, Cardano events, or events we host and open up to others
Cost Breakdown
Each month is approximately 10,000 CHF at current market prices
This covers 10 to 25 hours of research
4 hours of creating a core slide presentation
4-12 hours of creating additional materials, such as handouts, quizzes, or fact sheets
2 to 5 hours of recording webinars or participating in community sessions
If the market goes up, we will provide deeper analyses of competitors, key projects, narratives, use cases,and industries. If the market goes down, we will do our best to manage costs and deliver onthe core milestone deliverables no matter what.
Cost Breakdown
Each month is approximately 10,000 CHF at current market prices
This covers 10 to 25 hours of research
4 hours of creating a core slide presentation
4-12 hours of creating additional materials, such as handouts, quizzes, or fact sheets
2 to 5 hours of recording webinars or participating in community sessions
If the market goes up, we will provide deeper analyses of competitors, key projects, narratives, use cases,and industries. If the market goes down, we will do our best to manage costs and deliver onthe core milestone deliverables no matter what.
Team Credentials
The STORM Partners' team includes channel-specific experts across the entire marketing stack and award-winning professionals with recognition from prominent platforms like Twitter for innovative campaigns. Ready to execute on day one, we leverage an extensive network of creatives and PR contacts in the Web3 space. We have successfully executed projects for international giants such as Google, Ferrero, and Coca-Cola, bringing a wealth of experience and creativity to the table. Our team has specific experience in blockchain marketing, having developed campaigns that successfully bridged technical complexity with accessible storytelling. Additionally, we have established expertise in community-driven marketing initiatives, having previously built ambassador programs and technical advisory boards for Web3 projects that ensured authentic, technically sound messaging.
Team Credentials
The STORM Partners' team includes channel-specific experts across the entire marketing stack and award-winning professionals with recognition from prominent platforms like Twitter for innovative campaigns. Ready to execute on day one, we leverage an extensive network of creatives and PR contacts in the Web3 space. We have successfully executed projects for international giants such as Google, Ferrero, and Coca-Cola, bringing a wealth of experience and creativity to the table. Our team has specific experience in blockchain marketing, having developed campaigns that successfully bridged technical complexity with accessible storytelling. Additionally, we have established expertise in community-driven marketing initiatives, having previously built ambassador programs and technical advisory boards for Web3 projects that ensured authentic, technically sound messaging.
Team Credentials
The STORM Partners' team includes channel-specific experts across the entire marketing stack and award-winning professionals with recognition from prominent platforms like Twitter for innovative campaigns. Ready to execute on day one, we leverage an extensive network of creatives and PR contacts in the Web3 space. We have successfully executed projects for international giants such as Google, Ferrero, and Coca-Cola, bringing a wealth of experience and creativity to the table. Our team has specific experience in blockchain marketing, having developed campaigns that successfully bridged technical complexity with accessible storytelling. Additionally, we have established expertise in community-driven marketing initiatives, having previously built ambassador programs and technical advisory boards for Web3 projects that ensured authentic, technically sound messaging.
Some of our previous works
Intersect's STORM Team!
Ermias Giovanni
Growth & Marketing Lead
Ermias Giovanni
Growth & Marketing Lead
Ermias Giovanni
Growth & Marketing Lead
Giulio Polverelli
Digital Media Specialist
Giulio Polverelli
Digital Media Specialist
Giulio Polverelli
Digital Media Specialist
Sheraz Ahmed
Managing Partner
Sheraz Ahmed
Managing Partner
Sheraz Ahmed
Managing Partner
D.J. Bodden
Strategy & Research Director
D.J. Bodden
Strategy & Research Director
D.J. Bodden
Strategy & Research Director